Why dress like everybody else?

Wardrobe 44 is a British-based clothing brand founded by former print journalist Alex Gorton. Inspired by contemporary European style with a British twist, our designs have been made with longevity in mind, created to fit seamlessly into your existing wardrobe and life. With exquisite attention to detail such as a statement cuff, an inspiring print or a small internal trim, our pieces will make you look and feel special. We are thrilled have been featured in both Observer Magazine and YOU magazine and, worn by Claudia Winkleman in the finals of BBC 1's smash hit show The Traitors in 2024 and 2025.

Wardrobe 44 specialises in comfortable glamour with a magpie twist. Our clothes feel great to wear - the fabrics drape beautifully, our knits are created using soft yarns and our fits are designed to flatter. We also offer a magpie twist - something that sets our pieces apart from the norm, be that a subtly sparkly lurex trim, an elongated cuff or pleasing pocket details, our magpie 'twists' add an elevated edge to our designs.

Why dress like everybody else? The beauty of shopping with a small female-founded brand like Wardrobe 44 is that we are as unique as you are. We work with carefully chosen partners to produce our pieces in tiny, limited runs, that only a few people will ever own. Designed by women, we understand that you want to feel current, contemporary and special, and have the confidence to step out into the world looking and feeling amazing. We hope that wearing Wardrobe 44 will help you do that.

 Wardrobe44 is growing, thanks to the incredible support of our amazing customers. As we grow, we look to becoming increasingly more sustainable, using eco-friendly fabrics, embracing charity initiatives and listening to what you want from us as a brand. We love feedback - good or bad - so please do email us and let us know what you like about the collection and the website, what you'd like to see more of (or perhaps less of!) and any other feedback you might have. Wardrobe 44 is here to help you look and feel special.

For a First Look at new products, behind-the-scenes and styling ideas follow us on Instagram - @Wardrobe44_shop or sign up to our newsletter.